Who Should Attend

• Professionals with a bachelor’s degree and some professional experience (an advanced degree is preferred).
• Graduate students currently pursuing a master’s, MD, PhD, post-doc program in a nonbusiness field.
• Note: Admitted applicants must be able to attend all sessions. Due to the intensive nature of the program, applicants with other commitments such as employment, research, or coursework are encouraged to apply for the part-time offering.

What to Expect

• Find out how market research enables participants to better understand customer needs, hone in on unmet client expectations and validate hypotheses about the market
• Explore how consumers evaluate fit between company offerings and their needs, both functional and symbolic
• Dive deep into the elements of the financial reporting environment and the role of the primary financial statements to identify key relations among them
• Learn more about the unifying framework for value-based pricing