Stanford Ignite – Part-Time
Stanford Ignite is offered in the winter as a nine-week, part-time program for working professionals and graduate students.
2020 Program Dates TBD
Application due: The application is not yet available.
Who Should Attend
Professionals with a bachelor’s degree and some professional experience (an advanced degree is preferred).
Graduate students currently pursuing a master’s, MD, PhD, post-doc program in a nonbusiness field.
What to Expect
Find out how market research enables participants to better understand customer needs, hone in on unmet client expectations and validate hypotheses about the market
Explore how consumers evaluate fit between company offerings and their needs, both functional and symbolic
Dive deep into the elements of the financial reporting environment and the role of the primary financial statements to identify key relations among them
Learn more about the unifying framework for value-based pricing