Who Should Attend

• Professionals with a bachelor’s degree and some professional experience (an advanced degree is preferred).
• Graduate students currently pursuing a master’s, MD, PhD, post-doc program in a nonbusiness field.

What to Expect

• Find out how market research enables participants to better understand customer needs, hone in on unmet client expectations and validate hypotheses about the market
• Explore how consumers evaluate fit between company offerings and their needs, both functional and symbolic
• Dive deep into the elements of the financial reporting environment and the role of the primary financial statements to identify key relations among them
• Learn more about the unifying framework for value-based pricing